![]() ![]() ![]() "Consumers are increasingly relying on the web to catch up on content they missed when it aired on television, and the networks are beginning to capitalise on this trend." The developments tap into the move towards on-demand viewing rather than traditional scheduling, according to Jon Gibs, vice president of the ratings company Nielsen Online. The internet retailer Amazon has also started streaming some films on, the UK-based online film database that it bought 10 years ago. The BBC's iPlayer has shown more than 160m programmes in the past year, and Hulu, a website backed by the American networks NBC and Fox, which has a vast library of TV programmes and films, has rocketed in popularity since it launched last year. The decision to link up with the film industry is also driven by rival moves by websites which already show full-length films and high-quality TV. A movie deal would also build on a recent agreement with the TV network CBS whereby the broadcaster's shows are screened online, with advertising, in return for a share of the revenue. YouTube contributors can now run advertising over their videos or add links to music and DVDs sales from iTunes and Amazon. ![]() The development is part of a drive to increase profits at the video website, which has struggled to meet financial expectations since Google bought it for $1.65bn in 2006. But one report from the CNET news website suggested a YouTube movie service could arrive within 90 days. It is not clear which Hollywood studios are involved in the discussions. Free films, running with advertising, would mark a radical advance for the video-sharing website as it looks to profit from its massive popularity. ![]()
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